Brand Executive - Marketing & Brand Management

Join Alpen Food Industry as a Brand Executive and play a pivotal role in shaping the future of our brand in the competitive FMCG market. This dynamic position offers the opportunity to drive brand growth through strategic marketing initiatives, market research, and innovative brand strategies. Based in Jakarta Utara, you'll work closely with our marketing team to develop and execute campaigns that resonate with our target audience.

Alpen Food Industry is a leading player in the FMCG industry, known for its commitment to quality and innovation. Our brand executive will have the chance to work with a diverse range of products and contribute to the overall brand strategy. This role is perfect for someone who is passionate about marketing, brand management, and has a keen interest in the FMCG sector.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to enhance brand visibility and market share.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Manage brand campaigns using tools like Google Analytics, Hootsuite, and Canva.
• Collaborate with the sales team to align marketing efforts with sales targets.
• Monitor and analyze marketing performance using data from platforms like Google Ads and Facebook Ads Manager.
• Create and manage social media content for our brand across various platforms.
• Stay updated with industry trends and best practices in marketing and brand management.
• Assist in the development of new product launches and promotions.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketing or brand management, preferably in the FMCG industry.
• Proven track record of successfully executing marketing campaigns.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with industry regulations and compliance requirements.
• Certification in Google Analytics or Facebook Blueprint is a plus.

🛠️ Keahlian

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